Some of Los Angeles’s most coveted homes never appear on the MLS. Known as pocket listings or off-market sales, these properties are marketed quietly to select buyers and agents.
Why sellers choose pocket listings
1. Privacy
High-profile owners often prefer to sell quietly, avoiding public showings and media attention.
2. Control
Private marketing allows sellers to test interest and pricing without creating a public record.
3. Exclusivity
Keeping a home off the MLS can create a sense of rarity, drawing serious buyers.
What buyers gain from off-market deals
- First look advantage — Less competition than a public MLS launch.
- Access to rare homes — Some of LA’s most spectacular estates sell privately.
- Negotiation flexibility — With fewer bidders, terms can sometimes be more favorable.
Why access is limited
Pocket listings rely on trusted networks of agents, brokers, and clients. Buyers can’t “Google” these opportunities—they’re unlocked through relationships and reputation.
How Gary & Traci help clients access them
- Deep industry connections built over 25+ years.
- Strong reputation with entertainment and industry professionals.
- Proven discretion with high-net-worth and celebrity-adjacent clients.
- Track record of matching serious buyers with exclusive properties.
